Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

　　Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

　　This position will be hybrid with anticipated in office days Tuesday, Wednesday, and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS:

　　New York, NY

　　Hartford, CT

　　Wellesley, MA

　　Chicago, IL

　　Position Summary The Lead Director reports to the Executive Director within Aetna’s Paid Media Team. This individual is responsible for the development and execution of national and local paid campaigns in support of our numerous lines of business (Commercial, Enterprise, and Government) & sales initiatives to drive growth. This individual will act as a critical liaison between our internal acquisition and retention marketing teams in addition to our external media agency partner, ensuring every investment in Paid Media is strategically aligned and effectively achieves business goals. The Lead Director will work with the Executive Director of Paid Media to ensure national & local efforts synergistically align with the holistic marketing strategies. This person will need to manage multiple projects and team members simultaneously and have the flexibility to take on opportunistic ad-hoc requests.

　　Responsibilities include:

　　Paid Media Strategy: Oversee the planning, execution, and optimization of all paid media campaigns targeting core audience groups. Constantly refine strategies to maximize conversion rates and ROI.Provide guidance on integrated media plans, inclusive of offline/online channels (TV, Print, Out-of-Home, Radio, Digital, Video, Social, and Search, and experiential/local media sponsorships

　　Adherence to Compliance: Ensure all paid media activities comply with guidelines and regulations.

　　Data-Driven Decision Making: Utilize analytics tools to analyze performance metrics, derive actionable insights, and continually refine paid media strategies for optimal results.

　　Collaboration: Work together with cross-functional teams across the Aetna/CVS enterprise, including Marketing, Creative, and Compliance, to ensure cohesive and compliant execution of paid media campaigns.

　　Budget Management: Manage the paid media budget for Medicare and Medicaid programs, allocating resources effectively and optimizing spend for maximum impact.

　　Stakeholder Communication: Work closely with internal teams to provide insights into campaign performance, fostering a collaborative and informed approach to marketing initiatives.

　　Required Qualifications

　　8+ years of prior, relevant marketing and media strategy experience

　　Preferred Qualifications

　　Agency experience or within internal media department preferred

　　Previous experience with Medicare or Medicaid campaign strategy development is an advantage

　　Motivated self-starter, process-oriented with high attention to detail

　　Flexibility to accommodate multiple projects with competing priorities

　　Experience building media campaigns, preferably using multiple media channels (e.g., TV, Radio, Digital)

　　Experience in hyper-local media planning/execution, and targeting low-income populations preferred

　　Ability to find creative solutions to meet our business challenges, then manage feedback from multiple stakeholders and adjust accordingly

　　Strong analytical skills with the ability to think creatively

　　Strong persuasive skills; able to gain consensus through influence

　　Demonstrated ability to collaborate with cross-functional teams across multiple disciplines

　　Experience in Direct Response and Branding

　　Strong communication, collaboration, and relationship development skills

　　Adept at media math and manipulating data in Excel

　　Ability to work in fast-paced team environment

　　Education

　　Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required

　　Pay Range

　　The typical pay range for this role is:

　　$100,000.00 - $231,500.00

　　This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

　　CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

　　You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

　　CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.