Job Description Summary
Diagnostic Solutions Account Executive Job Description Summary
The Account Executive is responsible for selling and total account management activities for all products within the DS Product Portfolio in hospitals and reference labs within the assigned territory.
Job Description
Essential Duties
Develops and implements a territory and strategic account sales plan involving multiple stakeholders and buyers in the growth of the assigned products. Leads the development of an account plan specific to each hospital’s economic business drivers.
Effectively deploys clinically relevant product features / benefits and economic justification using existing selling tools as well as creating new tools specific to each customer situation to define the value of our product offerings. Coordinates all decision makers to arrive at a contractual purchase agreement for these products.
Responsible for maintaining and growing the base revenue stream and insuring customer satisfaction through consistent and ongoing customer contact.
Works effectively with BD customer facing associates (Product Specialists, Consumable Specialists, Lab Automation Specialists, National Accounts, Strategic Customer Group Leaders, Service Engineers, and Applications Specialists) as well as BD’s distribution partners to support the customer in growth and long-term retention activities.
Attains or exceeds the overall sales plan and provide customer support for the DS product portfolio - Manual Microbiology, Blood Culture, TB, ID/AST.
Recognizes as the product expert for driving the growth of our BACTEC , MGIT and Phoenix products.
Manages the sales process consisting of the clinical laboratory (micro, molecular, virology), infectious disease clinicians, and hospital administration (Laboratory Committee, Purchasing, Supply Chain Management, IT, Senior Levels of Hospital Administration) in the assigned territory.
Develops, documents, and drives the customer buying process through full utilization of a territory and strategic account sales plan involving multiple stakeholders and buyers in the growth of the assigned products.
Calls on prospective customers, create demand, communicate medical, clinical and patient outcome benefits, deliver product information and demonstrations, prepare proposals and quotes within company guidelines.
Effectively demonstrates the soft and hard costs associated with the product portfolio by persuading multiple decision makers and influencers to orchestrate a successful product conversion within the institution.
Develops and closes accounts within the assigned geographic territory using a coordinated team selling model (Product Specialists, Consumable Specialists, Lab Automation Specialists, National Accounts, Strategic Customer Group, Service Engineers, and Applications Specialists, Distribution Partners, Applications Specialist, Field Service, and Marketing).
Communicates and coordinates customer needs (inventory / supply chain updates, contract changes, competitive intelligence) to distributor to ensure account needs are met and or opportunities fully exploited.
Prioritizes and initiates direct sales calls with distributors to protect existing sales and identify additional revenue opportunities.
Forecasts activity and closes as required by management.
Provides continuous support including post sales activities. Effectively communicate with the Service organization to coordinate a successful installation transitioning to the long-term customer satisfaction of the product.
Manages administrative duties as assigned: monitoring expenses to budget, timely administrative and call reporting, funnel and competitive data entries, new contracts and renewals, use and maintenance of Company assets and adhering to OHSA and Universal Lab precautions.
Lives the BD Values, including but not limited to, the BD Code of Conduct and AdvaMed rules.
Primary Work Location
USA MD - Sparks - 7 Loveton Circle
Additional Locations
Work Shift
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.