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TikTok Shop - Senior Product Manager, Seller Incbuation (Content Creation Tools)
TikTok Shop - Senior Product Manager, Seller Incbuation (Content Creation Tools)-November 2024
Seattle
Nov 5, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop - Senior Product Manager, Seller Incbuation (Content Creation Tools)

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

  Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  We are looking for energetic product managers to join our TikTok Seller Commerce team. This team is focused on creating the end to end experience for Merchants who wish to join the platform, including Seller Onboarding, Catalog Management, Logistics, etc. The Seller Commerce team is also working on providing efficient solutions to improve the overall quality of life for Merchants on the platform.

  We're looking for a Senior Product Manager for the Content Creation Tools on our Seller team. In this role you will be responsible for finding the key factors for what motivates sellers to publish short videos or do live shows for promoting their products being sold on TikTok Shop.

  What you need to do

  - Be a product leader for TikTok Shop Creative Tools products by deeply understanding the needs of our TikTok e-commerce sellers and developing a compelling product strategy and roadmap.

  - You'll need to find new opportunities that can drive sellers making videos or doing live shows, not limited to improving on what we have, but to introduce what we haven't.

  - Partner with designers, engineers, and data scientists to build technology, systems, and products that redefine how our community expresses themselves through the use of Creative Tools.

  - Identify trends in data, plan short- and long-term roadmaps.

  - Execute throughout the product development process by gathering and defining requirements, writing specs, creating wireframes and workflows, running user studies, conducting AB tests, and coordinating marketing and other launch plans.

  - Build alignment across the company on your vision, including with leadership and executives.

  Responsibilities

  - Ability to collaborate and build trust with engineers, designers, data science and other cross-functional teammates.

  - Ability to think creatively and approach key problems with system-level thinking.

  - Ability to independently initiate and drive projects to completion with minimal guidance and speed of execution.

  - Excellent analytical skills and experience with AB testing.

  - Ability to communicate concisely and influence outcomes.

  - Skilled in the creation of delightful, polished and performant products for end-users in the US market and on any device.

  - Experience performing product-oriented quantitative analysis.

  Qualifications

  - BS/BA degree or equivalent years of experience.

  - 5+ years of product management in either e-commerce, or video making, or content making companies.

  - Direct experience working on creative tools with a specialization in AR tools or video editing tools for creators is preferred.

  - Experience with software development, product design, or interaction design.

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].

  Job Information

  [For Pay Transparency] Compensation Description (annually)

  The base salary range for this position in the selected city is $161280 - $399600 annually.

  Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

  Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

  We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

  Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

  We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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