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Strategic Marketing Analyst
Strategic Marketing Analyst-May 2024
Cabourg
May 18, 2026
About Strategic Marketing Analyst

  Strategic Marketing Analyst

  Description:

  Strategic Marketing Analyst

  Location – France

  Why this is job for you

  Performs complex analyses and prepares medium to long-term forecasts and recommendations in the areas of market size, penetration, segment/product preferences, and marketing practices. Researches market conditions in EMEA to estimate potential sales opportunities of a product or service.

  You will be responsible for

  Market Intelligence

  Produce Quarterly Sector Update Newsletter as an input for Customer Business reviews with key accounts. Coordination with the Business Analysis Team.

  Provide competition capabilities’ analyses, maintain the box plants asset database with relevant public information (data research, contact with local Business leaders)

  Support the yearly Strategic Plan effort with ad-hoc insightful market trend analyses and supply/demand forecast

  Mix Improvement and Strategic Marketing Plans

  Analyze and understand box plant past performances and drivers (volume, profitability, segment mix, seasonality…)

  Size the local corrugated supply/demand, estimate the importance of the end-use sectors via the manipulation of external database, data research, ad-hoc analyses

  Assess local competitive landscape, strengths and weaknesses

  Deep dive into strategic / target sectors

  Help the business identify mix improvement opportunities (mix-in, mix-up, mix-out)

  MBVC ( Market Based Value Creation) projects

  Support the business in the thinking and data structuring process by using the MBVC methodology and tools.

  Provide ad-hoc environment analyses for capex / strategic investment projects

  You have

  5+ years professional experience in business or market analysis functions

  Strong analytical and problem solving skills

  Proficiency with Excel, Powerpoint and PowerBI (super-user level)

  Able to operate in project mode (Project Manager / Team Player)

  Ability to build effective relationships

  Excellent communication and presentation skills, both oral and written communication

  Ability to maintain confidentiality

  Fluency in English and local language

  Higher education degree or equivalent business experience required (preferably in Marketing, Business Administration or Management)

  Ability to travel (20% of working time)

  The information necessary in the recruitment process is: name, surname, contact details, education, previous employment record and qualifications.

  Any supplementary information you provide is processed on the basis of your consent.

  For the purpose of application to the position specified in the job posting we ask you to place the following statement in your application:

  “I, hereby, consent to the processing of my personal data contained in the application for the job by International Paper Polska Sp. z o.o for the purpose and to the extent necessary in the recruitment process.”

  If you want to take part not only in the recruitment process for the job position you applied for but in future recruitment processes as well, we ask you to place the following statement in your application:

  „I, hereby, consent to the processing of my personal data contained in the application for the job by International Paper Polska Sp. z o.o for the purpose and to the extent necessary in the current recruitment process and in the future recruitment processes as well.”

  To see Privacy Notice click here:Privacy notice (http://www.internationalpaper.com/docs/default-source/default-document-library/privacy-notice-international-paper-polska.pdf?sfvrsn=efd5b933_0)

  Share this job:

  Location:

  Chalon-sur-Saone, British Indian Ocean Territory, FR, 71103Saint-Langis-les-Mortagne, BELGIUM, FR, 61400Le Puy En Velay, Algeria, FR, 43000Arles, FR-13, FR, 13200Saint Amand Village, Argentina, FR, 50160Cabourg, 14, FR, 14390

  Category: Sales & Marketing

  Date: Feb 8, 2024

  If you are not finding suitable opportunities, please click below to join our talent community!

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