Home
/
Comprehensive
/
Senior Manager, Strategic Marketing - Hybrid
Senior Manager, Strategic Marketing - Hybrid-May 2024
Hartford
May 2, 2025
ABOUT CVS HEALTH
CVS Health is a healthcare innovation company. Together, we are helping people on their path to better health.
10,000+ employees
Healthcare
VIEW COMPANY PROFILE >>
About Senior Manager, Strategic Marketing - Hybrid

  Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

  Position Summary

  Join a growing, consumer-obsessed marketing team to help deliver a simple, engaging and digital-first member experience for Aetna’s Individual & Family Plan business unit. This new role on the team will lead efforts to integrate the IFP member experience across CVS assets including MinuteClinic, Signify Health and Oak Street. In addition, you will partner with the IFP product and PMO teams to bring new innovative value offerings to life for our members. You will explore and size opportunities, develop strategies and lead initiatives to support a best-in-class member experience. Collaborate across marketing teams and other functions to identify unique integration opportunities. Institute a creative mindset across the team bringing new ideas to the table and support integration into member marketing plans.

  Lead the development of strategic recommendations and programs/campaigns to drive results in targeted markets, businesses, or consumer segments.

  Lead cross-functional efforts to drive increased member engagement and loyalty. Deliver targeted, multi-channel campaigns with support of creative agency

  Lead marketing launch of select new, innovative products and integration into member outreach plan

  Lead partner marketing efforts on behalf of the member communications team

  Deliver marketing optimizations and results of newly implemented programs

  Provide support and recommendations for future market disruptors and opportunities to create value for our members

  Required Qualifications7+ years experience in marketing or related field

  Ability to work onsite 3 days a week in one of our hub locationsExperience integrating into existing business areas to develop respected partnerships

  Preferred Qualifications

  Partner marketing experience a plus

  Experience with bringing new ideas to the forefront and bringing to life

  Experience working in highly regulated industry a plus/ Healthcare marketing experience a plus

  Excellent attention to detail.

  Proven ability to work in fast paced environment

  Education Bachelor's degree or equivalent experience

  Pay Range

  The typical pay range for this role is:

  $79,200.00 - $174,200.00

  This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

  CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

  You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

  CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
US/Swedish - Regional Enablement Architect (Health Data and Analytics)
Job Description At Oracle Health, we are working at the intersection of health and technology. We create software solutions to support clinicians and healthcare professionals in hospitals and healthca
Requirements Engineer/ Network Engineering Services
Requirements Engineer/ Network Engineering Services Job Category: Information Technology Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Re
Senior Technical Solution Consultant, Google Play
Minimum qualifications: Bachelor's degree in Computer Science, Information Systems, related technical field, or equivalent practical experience. 8 years of experience in a technical consulting role. E
Associate Team Leader
553990BR Title: Associate Team Leader Our Company : At HR Block, we believe in the power of people helping people. Our defining Purpose is to provide help and inspire confidence in our clients, associ
Software Engineer III
Java Developer III (Elastic Search) Would you like to join a vibrant community of forward-thinking innovators at LexisNexis Risk Solutions? Do you enjoy being part of a team that works with a diverse
Part-Time Store Cashier/Stocker
Enhance the ALDI customer shopping experience in a collaborative team environment as an ALDI Cashier or Stocker. As a member of our team, you’ll be operating the registers or other machinery, stocking
Medical Technologist/MT
Health Advocates Network is hiring a Medical Technologist with (NO.) year of recent experience! This is a full-time contract position at a nationally recognized hospital located in xxx CITY, STATE. ·
Early Career Pipeline Engineer
Our Business We are a global leader in environmental consulting - made stronger with the recent acquisition of Wood’s Environment Infrastructure business and Golder - with world-class expertise in env
Retail Sales Associate (Part-Time)
AutoZone's Part-Time Retail Sales Associates drive sales through superior customer service by exceeding customer expectations and providing a WOW! Customer Service experience. While assisting customer
Network Engineer - LA
Job Description A client in the live entertainment industry is seeking a Network Engineer to join their team in Los Angeles, CA. This team is responsible for the maintenance and development of the net
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved