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Senior Director, CVP & Capabilities
Senior Director, CVP & Capabilities-August 2024
Shanghai
Aug 16, 2025
About Senior Director, CVP & Capabilities

  As the leader of Customer Value Proposition & Capabilities, you will play a pivotal role in our China Division, driving commercial planning and execution across various channels. You will lead strategic initiatives for customer-value propositions, ensuring competitiveness while fostering a healthier channel ecosystem. Your role involves collaboration with stakeholders, devising integrated strategies for deployment, and maintaining alignment with our GC&M DS long-term strategy. This role offers an incredible opportunity to shape our commercial direction and contribute to our growing regional success.

  What You'll Do for Us

  Customer Value Proposition:

  Creation and Implementation: Develop and implement a globally aligned customer value proposition under the 7C commercial framework, ensuring consistency across all channels and customer touchpoints.Strategic Collaboration: Work closely with relevant teams to tailor the value proposition to GCM specific markets and customer segments, ensuring it aligns with the collective DS business strategy.Continuous Improvement: Monitor, evaluate, and refine the value proposition based on market performance and customer feedback to ensure it remains competitive and relevant.Business Impact: Utilize the value proposition to enhance customer acquisition, loyalty, and profitability across global markets.Scaling operations in pursuit of a healthier channel ecosystem.

  System capability building:

  Leading the continuous development of the China Commercial Capability Center and crafting a strategic plan and roadmap.Ensure linkage of our system capability building strategy with our DS business strategy.Ensure quality & effective landing plan of system capability building to bring out true impactful step-change of entire system commercial capabilities.Liaise with key stakeholders across the China system to facilitate the implementation of the capability and assist in customer capability building.Support business initiatives and create related commercial programs.Manage team and individual performance.

  Team management:

  Ignite Innovation: Inspire creative, forward-thinking within the team.Problem-Solving: Empower the team to overcome challenges with strategic solutions.Leadership Development: Cultivate potential leaders, nurturing their growth and inspiration.Vision building & communication: Passionately communicate strategic vision, creating team alignment, provide thought leadership to team members.Champion continuous learning and improvement, fostering a growth mindset.

  Qualifications & Requirements

  Strong business acumen with an understanding of consumers, shoppers and customers.Ability to connect with our Consumers, Shoppers and Customers along with industry trends.Strong communication skills.Drives innovative business improvements.Concrete landing plan of our capability-building strategy to create a step change of system capability overall.Analytical capabilities with the ability to create compelling narratives from multiple data points.Project management skills.Extensive networking capabilities.System understanding including in-depth knowledge of system processes and operations.At least 15 years of experience in a consulting or educational firm or extensive experience working within the Coca-Cola System.Rich system experience plus business management and people development experience in multinational FMCG is a plus.

  What We Can Offer You:

  Expand Horizons: Embark on a career journey with a global powerhouse, broadening your professional landscape in a diverse, reputed organization.Unleash Potential: We empower you to take ownership, inspiring you to make momentous decisions and shape our collective journey. Shine in your role and pave the path for our global success.

  Your role will not confine you - it will define you. Join us, elevate your career, drive impactful change, and help shape our future.

  Skills:

  Building Capability; Customer Loyalty; Business Strategies; Customer Value; Value Propositions

  Our Purpose and Growth Culture:

  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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