Marketing Specialist

　　The marketing specialist will be responsible for well organize and execute initiatives to reach the marketing target through appropriate channel (PPC,SEO, e-mail, media channel, Events, etc.) aligned with key strategies as well as understanding internal/external conditions. She/he needs to understand the effectiveness of each channel in order to developed strong lead generation campaign Inform proper guideline to sales team and channel partners to maximize activities.

　　YOUR RESPONSIBILITIES

　　Execute integrated strategic marketing plan including Off-line event, email communication strategy, social content, online media display, SEO and PPC to achieve business objectives.

　　Work with marketing manager and related sales team to ensure that all marketing initiatives are on track and in support of our targeting end markets.

　　Communicate with Global and BU marketing team and manage contents on our corporate website including product, event etc. Implement global campaigns and/or best practise from other regions for lead generation and nurturing.

　　Drive lead generation via PPC Campaign, SEO, blog management and expanding media channel & off-line event timely. In off-line event cases such as exhibition & workshop, it should be gained approval timely under Leica GDS policy. In case, communicating with BU required. Follow the marketing compliance process MAPSS.

　　Consolidate and manage customer DB with privacy agreement documents.

　　By reviewing main activities, optimizing lead generation effectiveness, and updating Marketing plan if it needs.

　　OUR EXPECTATIONS

　　Professional Experience

　　Minimum 3 years relevant experience in Traditional/Digital marketing activities and Marketing role.

　　Over 2 years relevant marketing experience in medical market

　　BS Degree qualification. Additional Marcom association affiliation.

　　Good communication skill

　　Detail-oriented and well-organized

　　Full proficiency in spoken and written English.

　　BS Degree qualification in life science & biology related, medical related.

　　Personal Trait Profile

　　Open mind and have intension to have career develop in marketing;

　　Understanding of marketing strategy and know WHY is a must. Knowledge of MED, IND microscopes products or relevant product line is highly preferred.

　　Good communication skill, and project management skill;

　　Able to design event with online/offline tools integrated, in order to have a high ROI;

　　A quick learner with excellent listening skills.

　　Above all, unquestionable ethics and integrity.

　　WHAT WE OFFER

　　Continuous training, support and focus on your personal development.

　　Ability to attend training including virtual language and technology courses and access to the Danaher Business System (DBS).

　　Modern virtual working approach in an exciting international environment

　　Option to work from home; this may vary based upon the company’s discretion.

　　Independent work approach in a driven international team environment

　　GET MORE INSIGHT

　　Learn more about what we do and who we are by watching our company video “We Are Leica”: https://www.youtube.com/watch?v=1zHmalqMXN4

　　Are you interested to discover new opportunities in an innovative, team-oriented environment? Do apply online with your complete documents (cover letter, CV, certificates). We are looking forward to your application.

　　When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.