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Global Product Lead, New Product and Vertical Incubation
Global Product Lead, New Product and Vertical Incubation-May 2024
San Francisco
May 9, 2025
ABOUT GOOGLE
Our mission is to organize the world’s information and make it universally accessible and useful.
10,000+ employees
Technology
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About Global Product Lead, New Product and Vertical Incubation

  Minimum qualifications:

  Bachelor's degree or equivalent practical experience. 4 years of experience in Product Strategy, Marketing Strategy, Ad Agency, Research Agency, Product Marketing, Product Management, Management Consulting, or similar roles.

  Preferred qualifications: Experience leading cross-functional projects in go-to-market and/or product.

  Experience influencing leaders through judgment and data.

  Ability to lead complex operational and strategic initiatives, along with strategic thinking and problem-solving.

  Ability to write work with high levels of data and work with SQL.

  Ability to drive impact in a fast-paced environment.

  Excellent communications skills in both verbal and written.

  About the job

  Our teams of strategists, analysts, advisers and support specialists collaborate closely to spot and analyze customer needs and trends. In collaboration, we create and implement business plans broadly for all types of businesses. Our mission in Product and Sales Activation (PSA) is to shape, simplify and scale product solutions to help businesses of all sizes grow with Google. PSA is the product and business expertise behind the GCS sales teams responsible for driving sustainable business growth and product adoption.

  As part of the PSA organization, the Tail Team focuses on making the best of Google work for smALL and new-to-Google SMB customers, by leveraging customer insights to drive high impact initiatives in product and GTM strategy.

  When our millions of advertisers and publishers are happy, so are we! Our Google Customer Solutions (GCS) team of entrepreneurial, enthusiastic and client-focused members are the "human face" of Google, helping entrepreneurs both individually and broadly build their online presence and grow their businesses. We are dedicated to growing the unique needs of advertising companies. Our teams of strategists, analysts, advisers and support specialists collaborate closely to spot and analyze customer needs and trends. In collaboration, we create and implement business plans broadly for all types of businesses.

  The US base salary range for this full-time position is $113,000-$165,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

  Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

  Responsibilities

  Develop and lead robust go-to-market and commercialization plans for new ads products and verticals. Establish annual and quarterly targets, design scorecards consisting of leading and lagging success metrics, and create executive level visibility through regular reporting. Influence product strategy and roadmap based on insights from customers, promoters, and other stakeholders. Build exceptional partnerships across critical internal teams. Be a product expert for Small/Medium Business (SMB) Ads, and understand how SMB customers engage with Google's product offerings.

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