Job Family: Marketing

　　Req ID: 401764

　　Do you have a background in the education industry? Are you skilled at working with industry, solution and process experts to define differentiated messaging that wins in the marketplace? Do you have experience leading a virtual team? The Higher Education Marketing Manager is responsible defining and developing compelling, differentiated value propositions for Siemens Xcelerator solutions and developing content that drives those value propositions into the marketplace – both through marketing campaigns and through sales. In this role, you will work closely with industry leaders and solution directors, and field experts to determine the best messaging and positioning, develop engaging content that helps the market understand the unique value proposition Siemens provides in to higher education institutions, corporations, and students, and working with field marketing to drive that content into the marketplace through integrated marketing campaigns. You will also be responsible for developing content leveraged by sales in their direct engagement with customers.

　　Essential Functions:

　　Leads responsibilities in several areas of marketing, including campaign ownership, messaging, content development, and project management. This is inclusive of creating content (marketing campaign collateral) and project managing virtual internal and external teams in the development of campaign collateral in order to grow our business in the education industry.

　　Leads marketing activities or services as a senior level marketing manager in a large corporation. This includes oversight and management of sales/field enablement strategies for marketing campaigns, ensuring easy, one-stop access to marketing collateral, delivering training and other enablement activities.

　　Works with business partners and other executives to identify, develop, and implement effective and productive industry strategies, plans and campaigns.

　　Skills and Abilities Required:

　　Strong marketing experience working with engineering and/or manufacturing oriented software solutions in the education market

　　Ability to facilitate, manage and lead cross functional teams to drive project completion

　　Excellent written skills, including the ability to develop clear messaging concepts and author appropriate content to support marketing execution and sales enablement

　　Must be a flexible and creative individual capable of leading and managing multiple priorities and projects in a fast paced, often ambiguous and diverse environment

　　Demonstrated ability to work with minimum supervision; This is an individual contributor role

　　Team player and excellent interpersonal skills to build strong relationships

　　Structured thinker and excellent analytical skills

　　Excellent English communication skills

　　Education and Experience Requirement:

　　Bachelor’s degree in Marketing, Business, or Engineering

　　The right person has 5+ years of successful marketing or sales experience in higher education

　　Marketing content/campaign creation experience with specific background in messaging, collateral development, etc.

　　Extensive experience with Microsoft Office suite of tools

　　Working Conditions/Physical Requirements:

　　Normal office environment, or remote

　　Occasional travel may be required (less than 10%)

　　Siemens Software. Transform the Everyday

　　The salary range for this position is $99,000 to $178,200 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com . In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).

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