The Director of Franchise Marketing and GTM Transformation - US Dupixent, will work across the DUPIXENT US Franchise and the broader organization to drive the enablement of advanced capabilities and platforms to improve Franchise Marketing effectiveness. In addition, this role will oversee the development and execution of different innovative solutions to advance our decision-making capabilities and improve the way we engage with HCPs and patients throughout their customer journey. This role will engage with various Sanofi and Regeneron cross-functional teams including HCP and Consumer Marketing, Patient Support, IT, Global and others to identify and execute various initiatives with the goal of advancing the development of our ecosystem and omnichannel capabilities.The ideal candidate will have a solid understanding of the customer ecosystem (patient, provider, payer), interdependencies within the organization (data, shared services enablement, cross-functional strategies), and how they should intersect to create unified customer experiences. This role will leverage the ability to move the organization forward on new ideas, an understanding of systems implementation and enablement, and change management strategies is a must.

　　RESPONSIBLITES

　　Be comfortable challenging the status quo and has demonstrated success in implementing first in market/first in company initiatives that required creating alignment and change management pull through

　　Drive the transformation of the brand's Franchise go-to-market approach by identifying areas for improvement, implementing new processes, and leveraging innovative technologies

　　Develop and implement change management initiatives to ensure efficient and successful adoption of new strategies across the organization.

　　Collaborate with various internal and external stakeholders to align on Franchise strategies and effective execution

　　Foster strong relationships to drive cross functional collaboration, removing silos to achieve business objectives

　　Work with solution Product Owner(s) from Sanofi Digital team and Global teams to prioritize features to maximize value delivered to the business

　　Lead upskilling effort & support implementation of new ways of working

　　Understands the brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to develop a roadmap that delivers the tools needed to enable optimal omnichannel engagement that meets the needs of the indications and franchise

　　Manage budgets for owned projects and influence utilization of budgets to support GTM and omnichannel transformation

　　Implement standards, systems, best practices, and training for GTM Transformation

　　Responsible for franchise governance, standardized processes, and documentation

　　Be a franchise champion

　　Influence utilization of budgets to support omnichannel & Franchise capabilities

　　Leads development & delivery of Franchise initiatives and innovations in collaboration with cross-functional stakeholders

　　Capable of leading multiple high priority projects at once

　　Able to set priorities, create organizational alignment & followership across multiple projects

　　Works across the organization & with strategic partners to ensure alignment on overall roadmaps

　　Works to ensure initiatives are integrated into the Dupixent omnichannel ecosystem

　　Works with cross-functional teams to assess eHealth & technology landscape to identify new capabilities

　　Works with internal cross-functional teams to develop digital health & service partnerships

　　Continuously evaluates existing digital health solutions & identifies areas for improvement

　　Be a great partner

　　Provide clear direction to agencies and internal partners for channel mix selection and customer experience planning

　　Work in a matrixed environment and successfully partner with cross-functional teams, including indication teams and agency partners

　　Experience working with CRM data systems (e.g. Veeva, Salesforce, Merkle)

　　High proficiency in MS Office (Excel, PowerPoint, Word)

　　Strong proven leadership, communication, and presentation skills

　　Demonstrated ability to work in a matrixed environment with many cross-functional partners

　　Self-starter, proactive in nature, and actively participates

　　Ability to understand and influence decisions

　　Position Requirements

　　Education:Undergraduate: BA/BS in applicable discipline

　　Experience Required:

　　7+ years' experience in pharmaceutical industry

　　Strategic planning

　　Building cross-functional consensus

　　Brand marketing

　　Omnichannel marketing and customer experience planning/enablement

　　Embedding omnichannel marketing strategy into BU brand strategies for new and existing commercial products

　　Functional Skills/Business Experience:

　　Strong planning and organization skills

　　In-depth understanding of marketing channels and system integration

　　Strong understanding of regulations involved with marketing pharmaceutical products

　　Strong understanding of marketing trends and innovations

　　Budget management

　　Agency management

　　Additional Skills:

　　Willing to reach out to others to gain new insight into their work, and connect beyond their immediate role to ensure a broader picture of the work in their function and across the teams

　　Connects with others to ensure that plans are aligned and to unlock any conflicting priorities

　　Viewed as a knowledgeable resource by stakeholders

　　Comfortable voicing opinion and driving alignment even when challenged or facing pushback

　　Identifies and solves problems proactively

　　Demonstrates solution-oriented approach and proficient problem-solving skills

　　Synthesizes complex and diverse information, recognizes trends or interrelationships in marketing data, and seeks ideal long-term solutions

　　Understanding of existing customer engagement platforms and support capabilities with ability to articulate potential usages and limitations to others

　　Advocate to actively advance our DEI ambition and support our CSR mission

　　Pursue progress, discover extraordinary.

　　Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.

　　Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victimstatus; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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　　At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.