This role will support Direct to Consumer (DTC) digital marketing efforts for Dupixent with a focus on CRSwNP and GI indications.

　　This individual will need to partner across the Alliance, as well as, with multiple support functions and agencies and will play a key role in generating insights to drive the creation and ongoing optimization of digital campaigns; continually aligning digital plans and strategies with brand objectives, goals and budgets.

　　The position requires proven digital marketing expertise and experience developing customer-centric omnichannel strategies. An understanding of implementation digital marketing strategies inclusive of personalization and audience-driven segmentation planning is a must.

　　RESPONSIBILITIES:

　　Establish strong business acumen by building and maintaining disease, market, and product knowledge including clear understanding of brand objectives, goals, campaigns, messages, and strategies

　　Familiar with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to provide strategic guidance on optimal digital engagement activities to drive growth based on specific indication needs

　　Secure tactical approval through JRC processes across the Alliance

　　Increase key performance metrics to attract and move audiences with content, including organic prospect traffic, time on page, click-thru rates, subscribers, form fills, and registrations.

　　Possess an in-depth understanding of the multiple channels of customer engagement utilized by the organization including how channels can be utilized effectively in an integrated fashion to deliver cross-channel patient journeys

　　Constant focus on enabling the best customer experience in every interaction; providing a way for that customer to continue their conversation with the brand

　　Keen focus on developing targeted and actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives

　　Shares insights based on behavioral and performance data to assess campaign liftand ROI

　　Act as strategic brand partner to the Dupixent Franchise Media Team to help drive and improve our customer experience and marketing effectiveness

　　Always assess the ever-changing digital landscape to identify areas of opportunity worth pursuing

　　Be a great partner

　　Works well in a highly matrixed environment to successfully partner across the Alliance, with cross-functional teams, and agency partners

　　High proficiency in MS Office (Excel, PowerPoint, Word)

　　Strong communication and presentation skills

　　Self-starter, proactive in nature, and actively participates

　　Position Requirements

　　Education:Undergraduate: BA/BS in applicable discipline

　　Experience Required:

　　7+ years' experience in pharmaceutical industry

　　Strategic planning

　　Digital Marketing

　　Customer/Patient experience planning

　　Functional Skills/Business Experience:

　　In-depth understanding of digital customer experience strategies

　　Strong planning and organization skills

　　In-depth understanding of digital marketing channels and the key benefits that each achieve at driving enhanced customer relationships

　　Strong understanding of end-to-end strategic marketing of pharmaceutical products

　　Strong understanding of regulations involved with marketing pharmaceutical products

　　Strong understanding of digital marketing trends and innovations

　　Strong understanding of how to interpret digital marketing insights and provide optimization recommendations based on insights

　　Agency management

　　Additional Skills:

　　Able to objectively review quantitative and qualitative data and feedback from others and identify key areas for attention

　　Connects with others to ensure that plans are aligned and to unlock any conflicting priorities

　　Viewed as a knowledgeable resource by customers and stakeholders

　　Comfortable voicing opinion and driving alignment even when challenged or facing pushback

　　Identifies and solves marketing problems proactively

　　Demonstrates solution-oriented approach and proficient problem-solving skills

　　Capable of identifying key trend breaks in marketing performance using data

　　Understanding of existing customer engagement platforms and support capabilities with ability to articulate potential usages and limitations to others

　　Advocate to actively advance our DEI ambition and support our CSR mission

　　Pursue progress, discover extraordinary

　　Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.

　　Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victimstatus; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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　　At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.