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Brand Manager CRM
Brand Manager CRM-January 2024
Lisbon
Jan 21, 2026
About Brand Manager CRM

  WHO ARE WE?

  At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative, and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.

  THE OPPORTUNITY

  As one of our Brand Manager Cardio-Renal Metabolic (CRM) you will develop, implement and execute strategic marketing plans for our leading products. You aim to optimize sales, market share and revenue growth of our brands in the short and long term. You have a balanced and defined customer interaction focus through initiating and facilitating collaborative projects with external stakeholders. Give input and feedback for the regional and / or local market, forecasting, competitor information and customer insights.

  This position is based in Lisbon and reports directly to the local Marketing CRM Lead Human Pharma.

  To succeed in our challenging environment, we are looking for a person with high level of proactivity, lots of energy, big portion of winning spirit and preferably experience within the Cardio-Metabolic field.

  YOUR KEY RESPONSIBILITIES

  • Play a key role in the shaping of the strategic direction of the brand by managing the local adaptation of the brand plan in close cooperation with a cross functional and international team, including Medical Affairs, Market Access, Omnichannel Manager, Customer Facing Functions and Communication.

  • Ensure and drive effective omni-channel brand activity plan using customer and market insights to maximize short, medium and long-term objectives.

  • Set priorities across customer segments and lead the design of local customer journey.

  • Plan and execute all communications and social media campaigns on all channels (digital experience is crucial!)

  • Achieve financial targets: 1) achieve sales budget and market share evolution, 2) initiate corrective measures in case of deviation from planned sales and market share development in alignment with the MIDIc regional plan/ strategy.

  • Plan, organize and lead sales cycle/training meetings to serve the brand strategy objectives and Go To Market transformation.

  • Collaborate with external stakeholders: in close cooperation with medical and sales, conduct regular field visits to stay customer focused and keep up to date with regards the competitive environment.

  WHAT YOU SHOULD BRING TO THE TEAM

  • Master’s degree in Business Administration, Medicine or Pharmaceutics.

  • Experience in Marketing within the pharmaceutical industry.

  • Experience with interpretation and communication of scientific data.

  • Experience in launching new products / indications.

  • Knowledge within the Cardio-Metabolic field is preferred.

  • Strategic mindset is key – ability to define concrete plans based on customer insights.

  • Agile and a born strategic thinker with a growth mind-set and a profound knowledge of multi- and omni-channel customer plans.

  • Good informal leadership skills – ability to influence different stakeholders in a matrix organization.

  • Customer oriented mindset.

  • Team player & analytical.

  • Excellent command of Portuguese is needed and advanced level of English is mandatory.

  WHAT WILL YOU GET IN RETURN?

  Next to the opportunity to develop and challenge yourself while learning from a fast-paced environment:

  • Work in a wellbeing-oriented organization (Premium access to Headspace and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being)

  • Customized Development plan based on your role and aspirations, with several learning platforms such as LinkedIn Learning Premium, and access to international development opportunities and languages + training programs

  • Good balance between work and free time (Mix of working from home within the respective country / office as well as flexible working hours)

  • Working in a passionate Marketing team

  • Full-time basis with 22 vacation days + a few days off

  • Competitive salary package and benefits

  • A fun and diverse working environment.

  We kindly ask you to submit your CV and Motivation Letter in English.

  What’s next?

  We will have a look at your CV and cover letter. If we see a match, we will invite you for a video call interview to get to know each other.

  DIVERSITY & INCLUSION

  At Boehringer Ingelheim we share the opinion that diversity and inclusion is essential for the growth of our business and that our strengths and competitive advantage are also the result of the diversity of our company – diversity across the three dimensions of inclusion: Gender, Geography and Generation. Our people are part of a deep-rooted, family company philosophy that welcomes everyone! We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

  Screening:

  In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.

  All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

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