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Head of Product, Signals, Measurement, and Incrementality
Head of Product, Signals, Measurement, and Incrementality-February 2024
Palo Alto
Feb 10, 2026
About Head of Product, Signals, Measurement, and Incrementality

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles .

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We're looking for a tenured product leader to drive our Signals, Measurement, and Incrementality efforts at Snap!

What you’ll do:

Own the Strategy and Roadmap for Signals, Identity, Measurement, and Incrementality to help drive data driven decision making for our advertisers.

Build bespoke products for our suite of advertisers through critical thinking, customer empathy, emerging trends, and market analysis.

Drive full-cycle product development with a team of cross-functional partners across Data Science, Marketing Science, Engineering, Design, Marketing, and Sales

Be highly analytical and use data to make decisions

Be an excellent written and verbal communicator

Be an execution focused leader

Knowledge, Skills, Abilities:

Deep understanding of technical and privacy implications of complex ad tech integrations

Deep understanding of ads measurement methodologies and associated technologies (e.g. lift testing, ghost ads, MMM, MTA, MMP, DCR, Clean room etc.)

Deep understanding of statistics and probabilistic modeling

Knowledge of the global ads measurement ecosystem as well as incrementality

Proven experience of building relevant products in the space

Exceptional interpersonal skills

Ability to collaborate with engineers, designers, product managers, data scientists, and other cross-functional teams

Proficiency in data analysis tools and techniques and data visualization platforms, such as SQL, Tableau, Data Studio, Looker

Minimum Qualifications:

Bachelor’s degree or equivalent relevant years of experience

10+ years of product management experience at a technology company

Preferred qualifications:

Advanced degree (MS+) in a quantitative field such as mathematics, statistics, engineering, or finance

10+ years of PM leadership or equivalent experience in the ads space

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information .

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC) :

The base salary range for this position is $251,000-$377,000 annually.

Zone B :

The base salary range for this position is $238,000-$358,000 annually.

Zone C :

The base salary range for this position is $213,000-$320,000 annually.

This position is eligible for equity in the form of RSUs.

A Decade of Snap (https://www.youtube.com/playlist?list=PLdfCGl7CQeT_N_Gmli1oV1X6c9Ubzoozp) : Learn about our origin story, values, mission, culture of innovation, and more.

CitizenSnap : In our third annual CitizenSnap Report, we demonstrate progress towards our environmental, social, and governance (ESG) goals, and we lay out our plans looking forward.

The DEI Innovation Summit : Watch highlights from the 2nd annual DEI Innovation Summit, which brings together thought leaders and DEI experts for a day of courageous conversations to enable bold action.

Snap News : Stay up to date on the latest and greatest product and innovation news at Snap

Applicant and Candidate Privacy Policy

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