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VP of Marketing
VP of Marketing-November 2024
Des Moines
Nov 13, 2025
About VP of Marketing

  How You'll Support Our Mission

  ESO is seeking a high energy, collaborative Vice President of Marketing with 10+ years of enterprise software/SaaS marketing leadership experience, preferably in the healthcare vertical. This leader will have a demonstrable track record of hiring and motivating a world class marketing team to support the enterprise sales team to exceed company objectives.

  As our Vice President of Marketing, you will not only execute in the trenches, but you'll also provide strategic leadership, from a market and product perspective to our management team. You will design, implement, and monitor effective marketing strategies that align with our business goals and support the sales team, including brand, demand generation, digital marketing, and product marketing. You will play a significant role shaping the company's strategic plan.

  The VP of Marketing will report directly to the CRO and will oversee the marketing team. We are open to the following locations: Austin, Texas; Belcamp, Maryland; Des Moines, Iowa; and Halifax, Nova Scotia.

  What You'll Be Doing - The Day to Day

  Ability to develop a long-term marketing strategy aligned with the company's goals and market trends.Skills to lead and inspire a team, fostering creativity, collaboration, and high performance.Comprehensive understanding of various marketing channels (digital, traditional, social media, etc.) and the ability to leverage them effectively.Proficiency in analyzing marketing data and using analytics tools to derive insights, make informed decisions, and measure ROI.Experience in building and maintaining a strong brand image through consistent messaging, positioning, and brand communication strategies.Understanding of consumer psychology and behavior to create targeted campaigns and offerings that resonate with the target audience.Ability to think creatively and develop innovative marketing campaigns or initiatives to stay ahead of the competition.Skills to collaborate effectively with other departments (sales, product development, etc.) to ensure marketing strategies align with overall company objectives.Experience in managing marketing budgets efficiently while optimizing resources for maximum impact.Ability to adapt quickly to market changes, trends, and technological advancements to adjust strategies for better results.Strong communication skills to convey complex marketing strategies clearly and persuasively to different stakeholders.Who You Are - The Essentials

  10+ years of relevant marketing experience with at least 5 years as a VP of Marketing in high-growth SaaS B2B environmentsA customer-centric executive who understands the premise of marketing, selling, and delivering a product in such a way that it exceeds customer expectations.Exceptional leadership skills, evidenced by successfully building, motivating, and managing high-performance teams in high growth environments.A history of effectively partnering as part of a highly collaborative senior management team in support of business objectivesAbility to set and achieve company and individual metrics and goals, and hold teams accountable.A proven track record of achieving and exceeding growth plansExperience managing and integrating mergers and acquisitions.Position requires 10%Benefits and Perks

  ESO offers a comprehensive suite of benefits to promote health and financial security for our employees and their families. For full-time employment you this includes:

  Competitive health plans (medical, dental, and vision insurance)PTO (starting at 20 days) and 12 company holidays401(k) with company matchTelemedicine service provided by ESOSavings accounts (FSA, HSA, DCA)Employee Assistance Program (EAP)Annual health and ellness reimbursementPeace of mind benefits such as life insurance, disability insurance, and worksite benefitsPaid parental leave, new child program, and flexible parental return-to-work optionsCasual office environments and unlimited office snacks and drinksAbout ESO

  ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. We pioneer innovative, user-friendly software to meet the changing needs of today's EMS agencies, fire departments, and hospitals. We're small enough to be nimble and fun, but big enough to be a great place to work. We serve thousands of customers out of our offices across the US, Canada and Northern Ireland.

  Are you ready to Make a Difference? At ESO, we believe in bringing your true self to work every single day. If you don't match all the qualifications on the job description, we encourage you to apply anyway! We are looking for passionate, innovative, and authentic people to help drive our mission.

  All offers are contingent upon a successful background check.

  ESO is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity and affirmative action employer. We invite you to consider opportunities at ESO regardless of your gender; gender identity; gender reassignment; age; religion; race; national origin; political affiliation; sexual orientation; disability; veteran status; or other non-merit factor.

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