Company Description

　　Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

　　At Avery Dennison, some of the great benefits we provide are:

　　Health & Wellness benefits starting on day 1 of employment

　　Paid parental leave

　　401K eligibility

　　Tuition reimbursement

　　Flexible work arrangements

　　Employee Assistance Program eligibility / Health Advocate

　　Paid vacation and Paid holidays

　　Job Description

　　Avery Dennison Materials Group, is seeking a savvy digital marketer to join the Marketing Communications team as a Digital Marketing Specialist to lead the day-to-day operations of the Label and Packaging Materials public website and digital marketing programs. With the goal of improving the customer experience across our digital experiences and working to develop effective lead generation campaigns.

　　Key responsibilities:

　　Manage digital project pipeline, backlog and web tech stack which includes AEM, Ahref’s, Google Tag Manager, Google Analytics, and Act-On.

　　Web Content, UX and development

　　Assist in the development, creation, and publication of digital design assets (such as web pages, email campaigns, social media posts, etc.) according to brand guideline

　　Coordinating creation of new pages on our label.averydennison.com website

　　Lead day-to-day website operations including web content management, technical site maintenance, localization, content optimization research/implementation to improve discoverability (SEO), user experience, and conversion

　　Monitor overall web performance/tracking using Google Analytics & Google Tag Manager and provide evidence based recommendations to improve user experience, engagement, and acquisition by channel (including preparing on-demand reporting and quarterly web performance report.)

　　Email and Social Media

　　Creating and facilitating send out of our email marketing communications

　　Email and campaign building, program reporting, and performing regular maintenance of distribution lists and segmentations

　　Planning and posting social media posts on our LinkedIn account

　　Managing paid social ads on LinkedIn

　　Paid Search and Analytics

　　Manage adwords program and budget

　　Deliver analytics and regular reporting for digital media and website campaigns that drive back to our product website along with recommendations on optimizations for content or A/B tests for home page images

　　Qualifications

　　Education:

　　Bachelor's degree required

　　Minimum Experience Required:

　　3-5 years of working experience as a digital marketer in a B2B or B2C organization

　　Proficiency with Google Analytics, Google Tag Manager, and other web analytics platforms required (Google Analytics Academy badges a plus)

　　Experience working in a CMS platform (preferably AEM)

　　Experience with key digital marketing topics: email marketing, SEO, SEM, A/B testing, conversion optimization and personalization.

　　Experience with Sprout Social

　　Experience with Act-On or similar email marketing platform

　　Experience with Salesforce a plus

　　Ability to troubleshoot front-end functionality issues

　　Strong UX sensibility and empathy for the user

　　Strong familiarity with responsive design principles and usability best practices.

　　Outstanding critical thinking and problem solving skills

　　Self-starter, ability to work independently and take the initiative without prompting

　　Able to communicate transparently and confidently to all levels of the business and to various stakeholder groups, both in writing and verbally

　　Attention to detail and strong organizational skills

　　Proven ability to build relationships and work independently

　　Strong teamwork and communication skills in order to effectively gather requirements as it relates to a given project.

　　Beneficial Experience:

　　Basic knowledge and/or experience with HTML, CSS, and web analytics a plus.

　　Experience with Act-On marketing automation software is a plus.

　　Experience with Adobe AEM a plus.

　　Experience with UX design tools such as Adobe XD (or similar tools).

　　Proficiency with Adobe Creative Suite

　　Additional Information

　　All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

　　If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440)534-6000 or [email protected] to discuss reasonable accommodations.

　　All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled